Top Ways to Improve Your Email Marketing - Page 10/10

Why Invest in the Unsubscribe?

It seems counterintuitive to devote time and resources to helping someone opt out of your list. It’s certainly not a problem (print) direct mailers have to deal with.

But that’s one of email’s advantages. Someone can pitch your paper catalog into the recycle bin and you’ll never know.

Email unsubscribe data, on the other hand, can help improve your program and retain more customers, even if they switch to a different channel. Your recipients started the conversation—give them the last word.

Email marketing benefits are undeniable. With diligent efforts, marketers can dramatically increase business-critical email communication deliverability and improve their bottom line.